Your website health is like your own health. It needs to be checked regularly to see if it’s alright and it needs to be worked on to stay healthy. A good website health leads to better ranking in search engines like Google and attract more visitor to the site and makes them want to stay longer.
What can you do to improve the health of your website? Here are some of the most important factors:
- Write quality content
This is very important for your site’s health. Don’t copy others texts and try to write naturally and varied. It’s hard to give an estimate on having many words you should write but try to get over 1500 words per post. Remember thou that you should be varied so some post can be shorter and some can be longer.
- Publish your content regularly
Are you publishing content regularly? The more regularly you publish the content, the more up to date your site will be. Don’t focus too much on perfection and save in draft all time because then you never will be ready. This will relate to a better user experience and better rankings.
- Create engagement
Try to encourage your visitors to leave comments by engaging them to do so within your content. Look at the bottom of this page…there you see my own example on have to engage the visitors of this page. The more comments you have on your website the more trust and authenticity you will get.
- Your own engagement
With Visitors Replying to visitor comments plays a big role is how trusted your content is, and how it is perceived. Always have the last word to comments on your site to promote further engagement and illustrate that folks can expect answers when they engage on your site.
- Pages that don’t work
Your visitors and the search engines don’t like pages that fail to load, links that don’t work or error messages. The visitors gets frustrated and are more likely to leave your site. If your site is free from all these problems it will help the search engines to rank your site. If we get a little more technical it means that fixing those problems will lead to a higher “crawling rate” from the search engines. The “crawling rate” is how precisely the search engines “web crawlers” are when looking at your site.
- To many plugins
If you have too many plugins on your website it can cause slower page load times and prevent users from coming back to your site. Only use plugins that are helping your site to be great and try to keep them below 5 to maximize the health of your site.
- Optimize your domain
Do you have a subdomain like “www.mywebsite.siterubix.com” or an own domain like “www.mysite.com”? If you don’t have your own domain you should think about buying an own domain because it will likely attract more visitors and are likely to get better results in search engine rankings. You should also check if your domain is paid forward. If you’re serious about your domain you should always ensure that the domain is paid forward cause it will increase the authority of the website. Long term ownership will indicate long-term intent and this can also have an impact on search engine performance.
Hopefully, you now don’t do this mistakes but if you do remember that you always can do better and take the time to learn from your mistakes. If you have some own experiences from this type of work or have any questions? Just leave a comment below 🙂