Have you ever heard that SEO is about manipulating or that SEO doesn’t work anymore? There’s a lot of things that are being said about SEO but some of it is myths and can hurt your website’s ranking and reputation.
Here are some of those myths:
“Google does not like SEO”
It may feel like Google’s search engine don’t like SEO and some speculate it because they don’t earn any money on it. However, there is nothing that points out that BUT they don’t like when SEO is manipulated with and works very hard to stop that sort of unethical behavior.
“SEO is about manipulating search engines”
A common misunderstanding is that those who work with SEO are using hacks, tricks to manipulate Google and other search engines in order to get better rankings. That could not be farther from the truth even thou there are a lot of unethical so-called online businesses that are using it to sell bad SEO advice. Instead, SEO is about creating a good user experience as possible and meeting visitor needs in order to get qualitative traffic to the website.
“SEO is free”
Familiar with the expression “There is no such thing as a free lunch”? If you are, you know that you’re almost always paying in one way or another. You can do some SEO yourself and there are some free plugins and basic free tools but you will only get to a basic level without paying for the right tools. If you also want someone who does it for you it can be very expensive.
“Just call Google and ask for a better ranking!”
Last year I helped a friends father with his website and after talking about SEO he suddenly asked if I could just call Google and ask for a better ranking….no, no and no. How easy it would be if it was true but also very unfair and unprofessional. There is, however, nobody that is able to work that way with the search engines.
“SEO is a project with a start and end time”
This misconception seems to be quite common among those who purchase SEO services. SEO doesn’t seem to be very prioritized in favor of other works, as long as the website already has good visibility and therefore it is considered that work on the SEO can be paused or placed in the future. It also happens that SEO is worked on only after the traffic has gone down and therefore, the relevant ones want search engine optimization, at least until they have returned the same visibility as before. Having paused since SEO work or ending completely is the risk that you will once again feel a pinch both in traffic and visibility as there are constantly new recommendations that the site needs to be adapted to.
In conclusion SEO is a constantly ongoing work without a start and end time. It has both some long-term and short-term effects and it can take a long time to reach whatever goals there may be.
“SEO doesn’t work anymore”
There are those who believe SEO doesn’t work anymore. Some reasons can be because they think that the ads get all the clicks or that “Direct Answers” (Googles automatic answers that shows up when you search for a question) would cause people to stop clicking links from organic search results. Luckily this isn’t the case and If you’re using SEO and doing a good job, it will definitely deliver more traffic to the website and increase the chance of conversions.
“Text is getting worse with SEO”
The text is only getting worse if you’re using too many keywords in a text so it gets unreadable and hard to understand. It can also lead to worse ranking because Google doesn’t like websites that trying to write for Google instead of the visitors. You should instead write text for your visitors because if they like what you write, Google like it and you get a better ranking. Those visitors can also be your potential customers (conversions). So use clear and straightforward terms that customers search for and understand.
“The more backlinks, the better”
In the past, you could get high rankings by getting as many links as possible published on other websites. Nowadays, Googles algorithms for link analyst better understand which links who has a real value for the visitor. That means keywords with high relevance and quality are premiered.
Here’s an example: If a web store that are selling women clothes gets a backlink from a website about UFO:s it will probably not be considered relevant by Google. However, if a famous women cloth blogger links to the web store, it can be seen as more relevant and can contribute to better ranking. Also, a backlink from a famous women cloth blogger is more valuable than maybe hundred of backlinks from brand new women cloth blog and the famous blog probably has its own inbound links from a relevant website and is seen as more authoritative by Google’s algorithms.
“The more pages the better”
There were times when it was common to create pages with all sort of keywords and, in addition, different grammatic forms and so on. All to make sure to cover all sorts of keywords within one area. If you would do that today, it would do more harm than good! Instead, it should be focused on the value of the visitor and the purpose of the content. It should also try to satisfy a need. This doesn’t mean that you shouldn’t use keywords and do keywords research…just make sure to connect the best possible keywords natural to relevant pages and create content based content.
“You have to submit your website to a search engine”
For many years ago it was true that you had to submit your website to a search engine to get it indexed. Nowadays search engines like Google crawl the web and index your site automatically. This can happen as fast as the same day but usually in days or weeks. You can actually submit your own website to search engines like Google or Bing by using their webmaster tools and also by submitting a sitemap of your website.
These are just some myths but there are a lot more so always keep a critical view when you read or hear something about SEO.
If you want to work with SEO you should remember that it’s about honest and ethical work to be successful with what you do. There are no magical hacks or tricks of SEO that can get your website to a “page one ranking” instead it’s about quality and user-friendly content that someone wants to read.
If you have another myth to reveal or have some experience of SEO or have any questions, please do leave them below. I would love to hear your feedback!